MARKETING CAPACITY
PROGRAM

Marketing Capacity Program targets regional arts organizations with annual operating budgets under $750,000 and a desire to increase and diversify audiences. Through partnerships with Novella Brandhouse and SMU Data Arts, arts organizations will have the opportunity to:

-Build a brand strategy

-Create a marketing plan and timeline 

-Learn about audience data basics

-Diversify audiences through data-driven strategies

-Receive Unconscious Bias training 

-Work with marketing professionals to identify current gaps in their organizational strategies 

-Have 1:1 and small group coaching sessions to reinforce curriculum and answer individual questions about chosen marketing project 

-Upon completion of the program, receive up to $2,000 in risk capital to implement a marketing project 

This is a unique opportunity for arts organizations to build relationships with a small cohort of their peers, gain 1:1 and group coaching with marketing, data, and arts leadership professionals, while simultaneously completing an online curriculum that will serve as a valuable resource library for their organization.

-Applicant must have a marketing role within an arts organization within our five-county region (Jackson, Clay, and Platte Counties in MO and Johnson and Wyandotte Counties in KS)

-Applicant’s organization has an operating budget of $750,000 or less

-Applicants must be willing to commit to recurring in-person / virtual meetings and dedicate time to completing online curriculum modules between June 2 – August 6, 2025

-Applicant must be willing to complete required Unconscious Bias training

-In the fall of 2025, participants will return with cohort to provide an update on marketing project with metrics

We are accepting applications for our second cohort! If you are interested, please email Carter Bryant, Programs Associate to receive an application, cbryant@artskc.org 

Applications are due April 18, 2025